Is this AI video, or real footage?

Both, and we use each where it wins. Real footage of your premises, your team and your product carries the pieces that are about you. Generated and motion-designed sequences carry the abstract parts, the product visualisations, the transitions, the things with no camera-able subject. We do not generate a person and imply they work for you.

We have no footage at all. Where does it start?

With one production day scoped to feed a year, not one film. More coverage, more angles, more of the useful material like hands doing the work. The library is the asset. The first film is just what gets cut from it first. Where a shoot is not possible, the whole piece is generated to your brand.

How does it stay on brand across dozens of pieces?

The brand spec exists as a file, not as taste: typography, colour, lower-third treatment, pace, voice, how a piece opens and closes. It applies to the fortieth cut exactly as it did to the first.

You do. Project files, raw footage, the brand spec and the templates are handed over, so leaving never means starting your visual identity again from nothing.

AI video production for brand films, explainers and social

Brand films, explainers, social cuts and voice, on a pipeline that makes the fortieth piece cost a fraction of the first. You bring the brief and the brand. The rest is ours.

What we make

Four things, cut from one library. The second piece costs a fraction of the first, and the fortieth costs almost nothing.

The brand filmThe two minutes that say who you are. Homepage, pitches, the top of every funnel.
Product and process explainersNinety seconds that stops you explaining the same thing on every sales call.
Social cutsVertical, captioned, hooked in the first second. Forty from one shoot, not four.
Voice and narrationScripted, recorded and mixed in one consistent voice across the whole series.

Book twenty minutes →Send us the brief

Why it costs a fraction of an agency

Nothing on the right needs a bigger budget than the left. It needs the work set up as a process instead of a series of unrelated projects.

A shoot is an event you plan for a month
A pipeline you feed, that produces on a schedule
Every video starts from nothing
Every video starts from a template, a voice and a library
One deliverable per production day
A long piece plus forty cuts, from the same day
Changing a line means reshooting
Changing a line means changing a line

What we make it with

Generation and motion in Higgsfield. The edit in DaVinci Resolve. The voice from ElevenLabs. Published everywhere through OmniSocials.

Higgsfield
DaVinci Resolve
ElevenLabs
Canva
Figma
YouTube
TikTok
Instagram
LinkedIn
OmniSocials
Notion
Google Drive

Files, footage, spec and templates are handed over. Yours, in your accounts.

A UGC-format explainer, eight seconds with sound: the presenter is generated, the words are ours, and it was made in an afternoon.

A cinematic push-in on a generated portrait, ten seconds, from the same pipeline.

What happens to the cuts once they exist →

The day-to-day, all of it automated

Fourteen jobs a specialist does by hand. The run does every one, on a schedule, inside the tools you already use. You see the results, not the work.

Higgsfield: generation board with rendered video thumbnails, clip durations and sidebar brand kit.

Video concepts and storylines created from your brief
Scripts written and timed for viewer retention
Storyboards drawn to visualise scenes before filming
Professional voiceover audio recorded and edited
Video footage captured or sourced from top libraries
Raw video clips edited into polished story sequences
Custom brand animations and logo reveals created
Subtitles and captions burned into every video
Background music selected and licensed for commercial use
Colour grading applied to match your visual branding
Longer videos cut into short clips for social
Video formats exported for web and mobile
Video views and completion rates tracked after launch
Video library organised for easy reuse

Descript, illustrated with example figures: Descript: the transcript on the left with filler words struck out, the video on the right; the presenter is generated. — Descript: the transcript on the left with filler words struck out, the video on the right; the presenter is generated.

Frame.io, illustrated with example figures: Frame.io: video review interface showing timestamped comments and selected version three. — Frame.io: video review interface showing timestamped comments and selected version three.

Illustrations of the tools in use, drawn for this page for an example business, Marlow & Finch. Every figure in them is an example, not a client's data, and any person in them is generated. Tap a picture to open it full size.

HiggsfieldFilm, product and social clips generated
DescriptCut by editing the transcript
DaVinci ResolveGrading and the final cut
ElevenLabsVoice for every piece
Frame.ioYour review and approval

The night shift

Nobody in the building. This is the job doing itself at eleven at night, and what you see in the morning.

The timeline moving on its own, the fortieth cut costing what the first did.

A brand film from the pipeline itself: ten seconds, generated, the way the fortieth would be.

Questions we get asked about this

Is this AI video, or real footage?: Both, and we use each where it wins. Real footage of your premises, your team and your product carries the pieces that are about you. Generated and motion-designed sequences carry the abstract parts, the product visualisations, the transitions, the things with no camera-able subject. We do not generate a person and imply they work for you.
We have no footage at all. Where does it start?: With one production day scoped to feed a year, not one film. More coverage, more angles, more of the useful material like hands doing the work. The library is the asset. The first film is just what gets cut from it first. Where a shoot is not possible, the whole piece is generated to your brand.
How does it stay on brand across dozens of pieces?: The brand spec exists as a file, not as taste: typography, colour, lower-third treatment, pace, voice, how a piece opens and closes. It applies to the fortieth cut exactly as it did to the first.
Who owns the files?: You do. Project files, raw footage, the brand spec and the templates are handed over, so leaving never means starting your visual identity again from nothing.

Got a question the list did not answer? Ask it on a call, or send us the brief and we will come back with a fixed price.

Book twenty minutes →Send us the brief