System integration: your CRM, accounts and stock on one record

• Two-way sync, built properlyCRM to accounts, accounts to CRM. Change tracking and a rule per field, so no loops and no last write wins.
• One rule per field, written downWhich system wins for each field is decided once and kept as a document you own, not buried in a tool's settings.
• Duplicates found and mergedMatched on email, company number or name and postcode. One customer, one record, in every system.
• No API, still connectedScheduled exports, direct database access, or a browser doing what a person would. Older and specialist software included.
• Watched every runA heartbeat, a count reconciled against what was expected, and an alert the moment they disagree. Silence is never read as success.
• Your accounts, your keysService accounts with the narrowest scope, held in a secret store. Nothing breaks when someone leaves.

• Fixed price, quoted first

  One number in writing before any code, never an estimate that grows in testing.

• One fixed price to build

  Quoted in writing first and never revisited. Running costs sit in your own accounts where you can see them.

• Runs in your name

  Your accounts, your API keys, your data. Nothing of ours to switch off if we ever part ways.

• The rules stay yours

  Mapping and conflict logic delivered as a document, so replacing a CRM later means rewriting one side, not starting again.

• Accounting and sales records kept matching automatically
• Connection failure alerts monitored to catch issues
• Duplicate database records found and merged automatically
• Data field mappings checked after software updates
• Instant triggers tested to create new records
• Data copy errors checked daily and resolved
• System limits checked to prevent busy period downtime
• Stock levels kept matching between shop and warehouse
• Payment details matched between billing and sales systems
• Security passkeys renewed to keep connections active
• Historic data checked and formatted before moving
• Two way matching rules updated as processes change
• Data backup snapshots saved before system changes
• End to end data reports sent weekly

Illustrations of the tools in use, drawn for this page for an example business, Marlow & Finch. Every figure in them is an example, not a client's data, and any person in them is generated. Tap a picture to open it full size.

Can you connect anything to anything?

Yes. Anything with an API connects directly, and we have routes for the systems without one: scheduled exports, direct database access, or a browser doing what a person would do. Older and specialist software included. Which route applies is settled in the scope, and the price is fixed before we start.

Is two-way sync possible, or only one-way?

Both, and two-way is built properly: change tracking, a record of which side moved last and a rule for every field, so there is no loop and no last write wins. It is more work than one-way, which is why the scope names it and the fixed price includes it, rather than either of us discovering it at testing.

Where does this sit against Zapier or Make?

We use them where they fit. One-way, low-volume, single-record flows run well on n8n, Make or Zapier, and we build them there, in your account. Two-way sync, conflict rules, audit trails and volume need code, and we write that too. You get the right layer for each connection, not one tool stretched over everything.

What happens when an API changes or a token expires?

It fails loudly, on purpose. Every build carries a heartbeat, a count reconciled against what was expected, and an alert the moment they disagree, sent to you and to us. A sync that stops and says so is cheap to fix. One that keeps running while quietly dropping records is the expensive kind, and ours are built so that cannot pass unnoticed.

What do you need from us?

The brief: which systems, which records, and what a correct result looks like. The brand, wherever anything customer-facing is involved. Access to the accounts, which stay in your name. Everything after that is us.

• Website design and buildDesigns, builds, launches and runs your site, wired into your CRM and calendar, at a fixed price and in your name.Open page
• Custom software and appsBuilds the internal tool, client portal, dashboard or app nothing off the shelf does your way, at a fixed price, live in weeks, in your accounts and yours outright.Open page
• AI agent developmentBuilds an agent that owns one named job end to end: goal in, route worked out inside your own systems, every step on record.Open page